The General Data Protection Regulation (GDPR) - which entered into force on 25 May 2018 - aims to protect the fundamental right to privacy and the protection of personal data of citizens of the European Union (EU). 

This Regulation covers any entity (including websites) that processes the personal data of EU citizens. Regardless of whether you or your company are located in the EU; whether your site visitors are from the EU or, if your marketing campaigns target EU citizens, this concerns you.